As so eloquently put by Frogman.
Steam is a fantastic example of this. Big media really need to start thinking outside of the box, get with the times, and comprehend fully the changing landscape.
Creative media developers also need to realise that increasingly large numbers of what would once have been considered ‘lay people’ are now very much competent in the use of complex creative software, only they don’t have the budgets of professional studios to be able to afford the absurd price tags attached to products such as Photoshop and Macromedia software.
(via shadowy-antiquarian)
(via monkeyknifefight)
landscape.Creative